E-business Strategic Planning recent years, the Internet has presented a wealth of opportunities for conducting commerce on a global scale. As a result, there has been a significant increase in both the number of start-up businesses in the e-commerce field, as well as the number of traditional "brick and mortar" businesses entering this "new economy." According to Forrester Research, an independent technology and market research company, US online retail sales will grow from $172 billion in 2005 to $389 billion in 2011. This increase translates to a steady 16% compound annual growth rate over the next 5 years. E-commerce will represent 17% of total US retail sales in 2011.
Developing an e-business requires extensive research and planning in order to be successful in cyberspace. This planning involves the development of a solid and concise business plan, and a focused marketing plan well before a website is created. An e-business plan must have clearly defined goals as it is difficult for any business organization to stay on track if there are no goals in place for guidance.
Strategic planning determines where an organization is headed over the next year or more, how it's going to get there and how it will know if the results are successful. There are a variety of perspectives, models and approaches used in strategic planning. The way that a strategic plan is developed is dependent on the nature of the organization's leadership, culture of the organization, size of the organization, complexity of the organization's environment and expertise of planners. Goals-based planning is perhaps the most common strategic planning model and begins with focus on the organization's mission and vision and strategies to achieve these goals.